E-shaped Strategic Designer with over 15 years of experience in digital & product design, branding, creative strategy, and team management with a good dose of AI wizardry. Based in ꕤ Barcelona, working with clients worldwide.
I guide founders & executives from 0 to N, helping them launch products, ideate, and cultivate brands that resonate with their core missions.
For early-stage startups, I serve as a temporary design co-founder, taking care of product design, brand, and design HR, taking as few resources as possible.
In growth brands, I usually lead swat-style design teams testing new hypotheses before embarking on new markets and reporting directly to C-level executives.
For corporations, I help structure design teams, optimize them for agility and efficiency, and overlook the overall creative direction of companies.
0 → 1
1 → N
Product Design
Product Strategy
Websites
Branding
Creative strategy
Marketing design
Workshops
No-code websites
AI vibecode
AI content & automation
Creative & Art direction
Design HR
Recent Projects
Republic Note. Brand foundation design for an investment platform democratizing private startup investing with $1.5B+ facilitated
Tools: Product Vision, Branding, Pitch Deck, Website design
Geo: NY, US
Republic. Executive consulting for an investment platform democratizing private startup investing with $1.5B+ facilitated
Tools: Brand Strategy, Product Vision, Product Design, UX strategy, Web Design, Marketing Design
Geo: NY, US
The_Reason. Brand & Digital foundation for AI-powered longevity platform analyzing 3B+ genomic markers for personalized aging interventions
Tools: Branding, Website, Framer, Pitch Deck, Report design & AI automatisation, Product design, UI concepts
Geo: LA, US
House of Pitch. Product launch for the global tool helping founders pitch to 130+ early-stage investors
Tools: Product Vision, Product design, Website
Geo: LA, US
Sizl. Brand & Product vision for a comfort food delivery service with $3.5M raised and an entertainment layer
Tools: Brand Vision, Product Vision, Website, Pitch Deck
Geo: Chicago, US
Chef du Chien. Brand & Digital foundation for the boutique dog wellness brand with Michelin-style positioning
Tools: Brand ID, Pitch Deck, E-commerce website design
Geo: London, UK
BrainScores. Brand & Digital foundation design for AI-powered diagnostics detecting surgical targets in drug-resistant epilepsy
Tools: Strategy, Product Vision, Branding, Website, Product design
Geo: NY, US
Chado. Brand platform and Brand ID for a sustainable modular housing line by a large-scale developer with 30M+ m² of residential projects delivered.
Tools: Brand Platform, Branding
JBakery. Brand foundation for café & bakery with pastry variations from around the world
Tools: Naming, Branding, SMM Design, Kiosk Design, Exterior Decoration
Geo: Dubai, UAE
Typedump. Vibecode for a curated collection of well designed free-to-use fonts
Tools: Vibecode (V0+Claude Code), Web Design
HyperHumans. Logo for digital ventures tech & design studio
Tools: Logo
Geo: Dubai, UAE
Dozens of Figma automations, tweaks and plugins (release is coming soon)
Tools: Vibecode (Claude Code, Codex)
Before
Tochka Bank. A digital-first bank for small and medium businesses, serving 500K+ entrepreneurs with online banking and financial tools
Creative Design Director / Contract
Jan 2019 – Aug 2022
Rebranding, Strategy, Launching 2 major digital banking products, Design HR, In-house design teams training and workshops.
Profi. A service marketplace with 30M+ users and 2M+ professionals offering services across dozens of categories.
Strategy & Design consultant / Contract
Mar 2021 – Jan 2022
Brand platform, Photo style & Tone-of-voice guidance, In-house creative teams training and workshops
FG BCS. A major fintech and investment group managing 500B+ in client assets and serving millions of users through digital financial products
Creative Director & Product Design Lead / Full-time
May 2016 – May 2018
Brand platform, Launching 2 major digital investing products and Product consulting for three other
Independent Strategy & Design consultant
Aug 2015 – Present
Consulting and creative direction for several clients on medium-term contracts. For example, navigation strategy & digital products launch for recreation park VDNH, repositioning & website launch for Gogol Center theatre, communication & CX design for Bosco Fresh Festival’19, and others.
Yandex. An leading technology company operating the largest search engine and digital services ecosystem in the region, reaching 100M+ monthly users during a rapid expansion phase.
Head of Communication Design / Full-time
Oct 2013 – Jun 2015
Design management and Creative direction for all company’s communications, Brand architecture rethink, in-house Creative & Design studio, dozens of Sub-brand and Product launches, and hundreds of digital, offline & event campaigns.
… & countless other projects and hours of private consulting, trainings, workshops, research interviews, teaching at top creative schools, mentoring emerging and advanced designers, and continuous self-education.
ᝰ.ᐟ — Stas Polyakov