Stas
Polyakov
Product Design leader driven by a passion for creating work that lives at the intersection of strategy and craft. With 15+ years of experience designing and launching products across industries — from lifestyle to fintech & web3 — he has built brands from scratch, shipped products at scale, and guided projects 0→1. Currently consulting brand and product design at Republic and running Magic × Logic, his independent design practice.
Late 2025
PersonaFi (Republic). Product design foundation for personality-driven crypto investment product by Republic, built to bring digital assets to non-crypto audiences. Internal experiment testing whether behavioral profiling can replace complex crypto onboarding.
Geo
NY, US
Status
Live, shadow experiment
Tools
Product Vision, UX Research, UX Strategy, Product design
Role
Product Design, Consulting
Outcomes
•
Led UX strategy and product design for a 0→1 mobile app
•
Designed MBTI-inspired profiling system: 16 investor archetypes (ancient gods) mapped to pre-built crypto portfolios with risk profiling disguised as a pop-culture quiz
•
Produced AI illustrations for each archetype character
2021 – 2026
Republic. Product & marketing design consulting for a global investment platform democratizing access to private markets: startups, real estate, crypto, and tokenized real-world assets. 3M+ members from 150+ countries. Backed by Morgan Stanley, Valor Equity Partners and AngelList. $150M Series B (2021).
About
1→N, B2B, B2C, Fintech, Web3, NY, US
Status
Live
Tools
Product Vision, UX Research, UX Strategy, Product design
Role
Product Design Lead, Consulting
Outcomes
•
Led brand and product design for Republic Note — the platform's own revenue-sharing digital security token representing a portfolio of 600+ venture assets. Token launched on INX December 2023 and hit ATH at +138% above public offering price
•
Ran product design across music and tokenized securities verticals: UX research sprints, product experiments, deal page architecture, and global navigation redesign
•
Evolved the Design System: Figma Variables migration, color normalization, component consolidation synced with Storybook — component library reduced by 40%, screen assembly time reduced by 35%
•
Built 3 custom Figma plugins: automated library migration, logo-based fill generation, and accent color extraction from brand assets
2022
House of Pitch. Foundation design AI-powered cold outreach platform connecting founders with VCs and journalists. Built as a co-founder venture in a market where cold email conversion sits below 1%.
Link
About
0→1 / B2B / SaaS / VCTech / LA, US
Status
Closed, no PMF
Tools
Product Vision, UX Research, Product design, Website, Basic ID
Role
PM & Design
Outcomes
•
Designed full product 0→1: product vision, UX, brand identity, and web app
•
Launched on Product Hunt, reaching Top 10 of the day and driving 500+ signups in the first week
•
Grew to 2,000+ users in 6 months with 33x better conversion than cold email
•
Journalists from Forbes, Bloomberg, and VentureBeat among early adopters
Early 2024
GetGen AI. Foundation product design for AI-powered compliance platform for marketing and regulated content. Backed by a16z, serving Fortune 100 clients across financial services, healthcare, and legal industries.
Link
About
0→1 / B2B / SaaS / AI Compliance / Enterprise / LA, US
Status
Live
Tools
Product Vision, UX Research, Product design
Role
PM & Design
Outcomes
•
Designed end-to-end UX from 0→1: information architecture, core compliance review and approval flows, and full component library
•
Translated a technically complex domain into clear, navigable interfaces for enterprise users with non-linear workflows
•
Hired and onboarded a full-time product designer to own the function going forward
•
Journalists from Forbes, Bloomberg, and VentureBeat among early adopters
2021
Tochka Xs. Tochka is Russia's #1 digital bank for micro and small businesses, with 500K+ entrepreneur clients. Tochka XS is a standalone app for solo entrepreneurs and freelancers — handling tax registration and automated tax payments.
About
0→1 / B2B / Fintech
Status
Closed, moved to main app
Tools
Product Vision, UX Research, UX Strategy, Product design
Role
Product Design Lead
Outcomes
•
Defined product vision and led UX strategy for the app from concept through launch
•
Designed AI assistant interactions and key self-service flows
•
Help desk volume dropped by ~30% post-launch
•
Ran brand and design workshops with in-house product teams across the bank
Before
Tochka Bank ↗. A digital-first bank for small and medium businesses, serving 500K+ entrepreneurs with online banking and financial tools
Creative Design Director / Contract
Jan 2019 – Aug 2022
Rebranding, Strategy, Launching 2 major digital banking products, Design HR, In-house design teams training and workshops.
Profi ↗. A service marketplace with 30M+ users and 2M+ professionals offering services across dozens of categories.
Strategy & Design consultant / Contract
Mar 2021 – Jan 2022
Brand platform, Photo style & Tone-of-voice guidance, In-house creative teams training and workshops
FG BCS ↗. A major fintech and investment group managing 500B+ in client assets and serving millions of users through digital financial products
Creative Director & Product Design Lead / Full-time
May 2016 – May 2018
Brand platform, Launching 2 major digital investing products and Product consulting for three other
Independent Strategy & Design consultant
Aug 2015 – Present
Consulting and creative direction for several clients on medium-term contracts. For example, navigation strategy & digital products launch for recreation park VDNH, repositioning & website launch for Gogol Center theatre, communication & CX design for Bosco Fresh Festival’19, and others.
Yandex ↗. An leading technology company operating the largest search engine and digital services ecosystem in the region, reaching 100M+ monthly users during a rapid expansion phase.
Head of Communication Design / Full-time
Oct 2013 – Jun 2015
Design management and Creative direction for all company’s communications, Brand architecture rethink, in-house Creative & Design studio, dozens of Sub-brand and Product launches, and hundreds of digital, offline & event campaigns.
… & countless other projects and hours of private consulting, trainings, workshops, research interviews, teaching at top creative schools, mentoring emerging and advanced designers, and continuous self-education.
ᝰ.ᐟ — Stas Polyakov